So pickled herring equals gross. Pickled herring with cool illustrated fish wearing colorful shirts equals AWESOME. I think these pickled herring containers are great. They are so charming and fun. I am noticing more and more in modern design that different products under the same brand name are being labeled primarily by numbers on the packaging instead of names, such as these different flavors of fish. These labels single-handedly save this unappealing product. Suddenly, pickled herring are too cool for school.